Sanchit Rao
Senior Copywriter, Simple Energy (October 2024 to Present)
When I'm working on a brand, I'm always asking the same questions. Who is this for? What do I want them to feel? What associations am I trying to build? And when the moment of purchase arrives, will they remember us?
Sometimes that thinking leads somewhere interesting, like a single word, "Untamed", becoming the soul of an entire product generation at Simple Energy.
The more I did this kind of work, the more I wanted to understand brand strategy. That's what led me to Mark Ritson's Mini MBA in Brand Management.
Outside of work, I read, write poetry, and travel.
Available for work.
Skill Stack.
Brand Strategy and Positioning
Target Marketing
Go-to-Market Strategy
Brand Architecture
Content Strategy
Consumer Behaviour
Target Audience Analysis
Campaign Strategy
Creative Briefing
Brand Storytelling
Experience.
Senior Copywriter
Simple Energy Full-time
Oct 2024 - Present 1 yr 8 mos
Bengaluru, Karnataka, India On-site At Simple Energy, lead brand communication across product, digital, and marketing touchpoints for the EV startup’s electric scooter portfolio. Coined “Ride Untamed,” which became the brand’s core positioning across launches, campaigns, and national media events. Owned end-to-end copy for the website, app, HMI, CRM, ads, manuals, and launch assets, while also contributing to consumer research, brand workshops, and performance marketing campaigns that generated ₹50+ lakhs in revenue and 600+ qualified leads.
Educator and Student Mentor
Visiting Faculty for B- Schools Part-time
Jun 2023 - Jul 2024 1 yr 2 mos
Bengaluru, Karnataka, India Hybrid Served as Visiting Faculty across Jain CMS, Kristu Jayanti College, and Mount Carmel College, teaching brand strategy, digital marketing, and integrated marketing communications to MBA and undergraduate students. Mentored 100+ students through workshops and live brand projects, including a student team that won the Best Intern Group award at Miles Education.
Senior Copywriter
SocialPanga Full-time
Apr 2023 - Sep 2023 6 mos
Bengaluru, Karnataka, India On-site At SocialPanga, worked on brand strategy and platform-native campaigns for FMCG, F&B, and financial services clients. Coined “The Irresistible” for Nestlé Maggi’s plant-based meat launch, later used across 82 SOCIAL and BOSS Burger outlets in 6 cities. Also managed content strategy for Mother's Recipe and Kiwi, adapting communication across diverse consumer categories.
Copywriter
Wunderman Thompson Full-time
Aug 2022 - Mar 2023 8 mos
Bengaluru. Karnataka, India On-site At Wunderman Thompson, worked on brand storytelling and activation campaigns for Shell plc. Led scripting and on-ground execution for inclusive hiring and women-focused brand films, developed 30+ activation concepts, and contributed to the Shell x Marvel Entertainment outdoor campaign, including creator collaboration recommendations.
Copywriter
3DM Agency Full-time
Jun 2020 - Apr 2022-1 yr 11 mos
Hyderabad, Telangana, India At 3DM Agency, created performance marketing, social media, and long-form content for brands across real estate, FMCG, home technology, and B2B sectors. Managed digital content for 6+ brands including Drainvac and BasicBrowns, while writing high-performing Meta and Google ad campaigns during Hyderabad’s post-COVID real estate recovery. A campaign for Drainvac was organically featured by Social Media Dissect, generating significant unpaid brand visibility.
